Machinefun Branding
Early last year, friend and former colleague Shaun Mooney approached me to help design the branding for his startup game studio; Machinefun.
Shaun’s brief was short but sweet; a logo incorporating the themes of fun, machines, and video games. With this in mind, I created a bold logo with punchy animation in mind.
Machinefun is currently busy developing their first title; Trash City Turbo.
Final logo design
Animated version - sound is a guide track and is not final.
This project was a fast one, so we progressed from initial sketches quite quickly. It's always good to work with a client who knows what they like when they see it!
A second round of ideas followed from the initial sketches, exploring the three cog design.
Satisfied with the core idea, I refined the details of the face and cogs.
I presented a lot of wild colour options, with Shaun and I eventually steering the design to its final neon magenta look.
Earlier in the development of the logo animation, I had much more ambitious plans... Shaun rightly reigned it in to something more suitable for a game splash screen.